The upside-down advertisement: ambiguity toward change in Jewish lifestyle (Tetuan Morocco, 1956)

The upside-down advertisement: ambiguity toward change in Jewish lifestyle (Tetuan Morocco, 1956)

Or-Luz
An advertisement for Bar Sevilla, published upside-down
First page
May 15, 1956
An Advertisement for Bar Sevilla, Published Upside-Down, between 2 right-side-up advertisements
Credit: Author's photo taken from the Ladino periodical collection at the Ben Zvi Institute in Jerusalem.