"How to Sell" Specific Texts

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These brochures were included as part of the canvassing outfits for each of the books to which they refer. Written specifically for the works being canvassed, they provide both text and stage directions for selling that title. They are similar to the sales speech slips often bound into the actual canvassing book for the agent to memorize and then discard. The presentation, or "Description," is for the canvassing book, or "Prospectus," only. Agents are warned not to use it with the complete work. Interestingly, these brochures contain no reference to the publisher or anything else that would identify them if lost or misplaced. However, both of them look very similar and may have originated with the firm of Fairbanks, Palmer, and Company, of New York and Chicago.

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"How to Sell" Specific Texts

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