Mega Fans and Mega Brands: Tracking Teams, Sponsorships, and Audiences with Sports Atlas

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Rebecca Ortenberg

Rebecca Ortenberg

Content Coordinator

As part of Penn Libraries’ Strategic Communications team, Rebecca is editor and lead writer for the Penn Libraries News blog, and she leads content-sourcing, creation, planning, monitoring, and daily posting to the Libraries' institutional social media channels.

Before coming to the Penn Libraries, she worked at the Science History Institute, where she held the role of social media editor and served as project manager for digital public humanities projects. Previously she conducted research and presented programs at historic sites in Oregon, New York, and Delaware. She is also the managing editor of Lady Science, a magazine and podcast about the history and popular culture of science.

Rebecca received an M.A. in History Museum Studies from the Cooperstown Graduate Program (SUNY Oneona) and a B.A. in history from Lewis and Clark College.

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Submitted by rorten@upenn.edu on Fri, 03/26/2021 - 16:19

With social distancing measures still in place, most of us probably won’t be attending any Major League Baseball games this year. Nevertheless, the season is still scheduled and Opening Day is quickly approaching. If you want to follow your favorite team and learn about your fellow fans, try using Sports Atlas, an online database available to Penn Libraries students, faculty, and staff.

Sports Atlas is a new database put out by the publishers of Sports Business Journal. It collects information about professional sports leagues, their member teams, venues, and sponsorships. You can track a team’s sponsored brands, view stadiums, gain insight into the fans of the team based on their social media followers. your favorite team’s recent deals, and get an idea of its fans and their interests.

Sports Atlas is fun to explore, but it’s also an important tool for anyone researching sports business management, brand sponsorship & major deals, or audience demographics in the fan market.


See Sports Atlas in action at the Lippincott Library blog.

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Sports Atlas is a new database that collects information about professional sports leagues, their member teams, venues, and sponsorships.